MADE FOR TRITERRA, WITH MASIMSKY STUDIO CONCEPT
Concept & Production: Masimsky Studio
Director: Malik Masim
DOP: Malik Masim
Assistant DOP: Elmir Aliyev
Edit: Malik Masim
This project is about the preparation and enthusiasm of three women to IRONMAN International Triathlon Competition
On May 12, 2021, we traveled to one of the industrial cities in Azerbaijan, Mingachevir, which is also home to the largest energy supply reservoir in the country. The initial request about this project was to shoot a short promo video of the training process of these three women to demonstrate it to investors of the Club. We came together to discuss the main ambition of the process and the video itself.
At Masimsky Studio we are extremely caring about sport in general and its role in society – especially in women’s life. Luckily now most women do sport and overall awareness of wellbeing is increasing every year. But when it comes down to Triathlon, fewer people know about this kind of Sport, even some team members in our Studio.
So that, a triathlon is an endurance multisport race consisting of swimming, cycling, and running over various distances. Triathletes compete for the fastest overall completion time, racing each segment sequentially with the time transitioning between the disciplines included. It has two most popular race formats, Triathlon 70.3 – also known as middle distance, 70.3 (total miles traveled), long or half-ironman, and Triathlon 140.6 – also known as long-distance, full distance, 140.6 (total miles traveled), or Ironman Triathlon. An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation, consisting of a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bicycle ride, and a marathon 26.22-mile (42.20 km) run, raced in that order. It is widely considered one of the most difficult one-day sporting events in the world.
Triterra is one of the first Triathlon Clubs in Azerbaijan to organize local events, train professional triathletes, and participate in international Ironman competitions as a team.
As the Studio, in final we concluded producing something that is going to have a real and lasting impact both on the initially targeted audience – management/investors and ordinary women who may watch the video and be inspired to join the Club or just start any sports activity in their life. We decided that the best structure for this project is an interview-based mini-documentary series consisting of three parts. And the best way to tell the story about the endurance of these three powerful women is their thoughts about the hardnesses of their training.
We believe this is where the power of film can shine. To show people what might be, to let you feel that it is just beyond your grasp, and to inspire change. In the end, we have to accept that these powerful women are probably not suddenly going to one of the most challenging sports events in the world but accept the way and the result which will bring everlasting happiness and experience that will inspire many other women in the country.
As the first collaboration with Triterra Baku Triathlon Club, we are very grateful to be able to continue our work with them.